Social Media Ethics

Yelp recently sued a bankruptcy firm for posting fake positive reviews, allegedly authored by the firm's employees, for breach of Yelp's terms of service.  The case is here.  I was reading a case recently about "google bowlling," where A puts up fake web pages and links to competitor B's webpage.  Google notices that these are not real web pages, and so demotes B's webpage ranking.  B then sues A.  I love technology.

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