All posts by Dennis Crouch

About Dennis Crouch

Law Professor at the University of Missouri School of Law.

One more on Aunt Jemima

by Dennis Crouch

I'm sure that there will be a few references to the Aunt Jemima trademarks in upcoming law review articles. Let me direct you to a handful of court decisions regarding the mark. The cases offer an important look at how judges saw race & commerce in the mid-20th century.

The courts here effectively concluded that only one company could sell flour (or syrup) branded with the caricature of a black-skinned person.


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