One more on Aunt Jemima

by Dennis Crouch

I'm sure that there will be a few references to the Aunt Jemima trademarks in upcoming law review articles. Let me direct you to a handful of court decisions regarding the mark. The cases offer an important look at how judges saw race & commerce in the mid-20th century.

The courts here effectively concluded that only one company could sell flour (or syrup) branded with the caricature of a black-skinned person.


To continue reading, become a Patently-O member. Already a member? Simply log in to access the full post.